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Monday, 11 December 2017

5 Things an Upcoming Label/Group Needs



I will keep this short and simple, after all the target audience is probably in a hurry to check out the  YouTube videos. As an upcoming artist, music executive and businessman, my directive is to share much information with my peers in a language they can understand, so forgive the tone.

With so much information available on the internet, and social media has made it easy to connect to fans without a major label behind you, why would still look for a record deal if you could just build your own and sign your self? If that the type of thinking you have, well here is some pointers for you.

There are probably more things you need to have to start up a successful label or group so this is just a piece to point you to the write direction. This is a condensed version of what I've learnt so far.

5 Things an upcoming label/group needs.

1. Money (Start up money, operations money)

Obviously, money is initial to any business and a record label is a business that sells music. You need start up money to set up all your staff, might be legal requirements such as registrations, or buying of equipment. You will need money to finance your operations such as transport, accommodation, meals depending what your label gets up to. Dot stress you currently at an advantage because the smaller you are the less are you costs, the cost only increase as your ventures grow. You will spend a lot of money before you make money, so spend your money strategically. 

2. Face (Premium artist to push forward)

You will need an main act they will be the embodiment of the label.  If you have more that one artist, it important to pick and artist that best represents the label and is more likely to make money for the label.
Cash Money (Lil Wayne),  Aftermath (Eminem), Young Money (Drake), Ambitious (Emtee)

3. Technicians (Graphic designers, Producers, Editors)

As much as you can hire people for such services, it always smart to have them in your team, just for reliability, availability and loyalty reasons. The last thing you want is to share the same producers with your competition. Having your own technicians also enables your band to obtain it own signature.

4. Relationships (It not what you know, it who you know)

Anyone in the industry will tell you they are were they are because of some one. Maintaining good relationships with industry holders is key. Radio personalities, other label heads, marketing specialists, promoters, booking agents, engineers, basically be nice to everybody, even if you have to fake it, they call it networking.


5. Leader ( clear and undisputed leader with necessary expertise)

Everybody in the room must know who is the boss. It makes things simple artists or staff know who to go to for the final approval or comment. However the leader must definitely have leadership qualities and sufficient knowledge about the industry

In conclusion, the best thing you can do for your self and label/group is educate your self. From the creative to the business side of things. Knowledge plus talent and funding is definitely the key to success. 



Article by:
Mthobisi Cebolenkosi Mahendula, 2017


Young Duze - Venting 11 [+Lyrics]





Souther Records founder brings the heat and switch up the tempo on the Venting series, over the Soul Food beat by Fab and Jada. The scavenger claims the top spot and blasts competition. Yall dont wanna miss this. 

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These niggars say they're high,
I've never seen them catch no plane.
I flew above the clouds,
So aint no sticking to no lane.
They gossiping and leaning,
Now they're driving me insane.
All you rappers is some extras,
Kulemovie I'm still the main.

I'll bring you hell, my shit is hot,
The food is spicy(hot) out in Asia(Thailand).
Sengibuyile and ngiyapunch(a),
That's how I know to deal with pressure.
I think I made it, what's the measure?
I've been flying just for leisure 
Im Followed by gold diggers,
Man, I know that I'm a treasure.

They're beasting out on Facebook,
When we meet they hide their faces.
Wanna be the hottest eMCee,
When they rapping fuckin faeces(shit).
You can try me, anginashukela,
Mfanwakithi, kuzoba muncu.
You Acting like a star,
Mara awukhoni nokubek' umucu.

I'm Still a genius with my music,
On the mic I spit some Venom.
The booth is like a hot stove, cook some bars & then I burn them.
They think they're trapping, but they're trashing, Rapping with no passion.
My bars survive time,
They always come back like they're denim.

Hold up, what you're doing?
My niggars call this venting.
I'm coming for all yall,
Outta control, Im on a rampage.
Lyrical diarrhiea, bars flowing,
I'm never average.
done lost all of my morals,
Now they treat me like a savage

Treat me like a menace,
While they're sucking on his penis,
I went to Bangkok,
All you niggars is some winnies.
I Got you on your feelings,
Why you acting like the illest?
If a niggar sick,
Then I'm coming with injections.

They Say They raised the bar, 
I took it higher like a stepfather.
always making money, 
Now my wallet has an ancestor(Madiba).
Never seem to lose,
on the mic I'm still a step further.
Got to shape my future,
I put the nail, like a carpenter.

Twerking on your name,
Give 'em a chance & they just piss.
Questioning your greatness,
get it right, they'll want a Piece.
Start sucking on your soccer(balls),
Like they've always wanted Peace.
Enough with the venting,
Disrespect, you get a Diss

Yall wanna be the OGs
On the mic, imin' i-O2.
I Never plan my moves,
I keep it real, always impromptu.
They Never show me love, behind the scenes
I'm the one they Go to.
Now I'm Going supersayan
found the dragonballs like Goku.


I'm never mad when they bite my style,
I know It's just a love bite.
Said they're coming wih em punches, weak lines, it's a pillow fight.
Never pay attention to these kids,
I'm not a pedophile.
I'm all about my paper like

I've  got the fucken Hiccups... Go

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Genius Muzik

Download previous versions


Ryan Winterz & AP Venom- Venting DOWNLOAD

Da Cebza- Venting 2 DOWNLOAD

FOH- Venting 3 DOWNLOAD

Tragic - Venting 4 DOWNLOAD
Mono - Venting 5 DOWNLOAD

Njini - Venting 6 DOWNLOAD

Flozzy - Venting 7 DOWNLOAD

Mikee -Venting 8 DOWNLOAD


Mad Lopher -Venting 9 DOWNLOAD

Wrongturn - Venting 10 DOWNLOAD

Sunday, 10 December 2017

Wrongturn - Venting 10




It Wrongturn on the 10th edition of the Venting series. The Posini Representer drop a comical but yet effective vent. A venting mixed with humour and substance will have you going deep and laughing at the same time. 


Genius Muzik

Download previous versions


Ryan Winterz & AP Venom- Venting DOWNLOAD

Da Cebza- Venting 2 DOWNLOAD

FOH- Venting 3 DOWNLOAD

Tragic - Venting 4 DOWNLOAD
Mono - Venting 5 DOWNLOAD

Njini - Venting 6 DOWNLOAD


Flozzy - Venting 7 DOWNLOAD

Mikee -Venting 8 DOWNLOAD

Mad Lopher -Venting 9 DOWNLOAD

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